Happy Women's Day !

It's March 8 again, and what is so special about this day... nothing some might say... and some might say it's "Women's Day". Yes, it is... but isn't it like just any other ordinary day? What makes it so special so as to dedicate a day for it? And so it goes for the numerous "Days" we celebrate "Valentines Day", "World AIDS Day", "World No Tobacco Day" and so on and so forth.
The question is not why we dedicate a particular day to a certain cause, but why we don't remember these causes or feelings on a continued basis?
How is it serving the purpose of women's empowerment by having shopping malls offering discounts to women on March 8, but vulnerable ladies still tied down in the shackles of societal domination?
Or what is the meaning of having almost all radio and TV channels preaching about HIV prevention and the dangers of tobacco use on "Days", but forgetting about it the very next day?
Can transformation in behaviors occur by propogating thoughts on a single day?